2) Location :
A. Easy Commuting: One of the most crucial factors is location. A project positioned near a busy major city junction does not make it a superior product, even though the prime place is an essential qualification for the luxury tag in India. No matter how “normal” or “luxurious” a project is, if you can’t commute easily, it’s not the house you would want to live in for long.
B. Adding Value for Property: The property’s value will drop if it is next to a slum, a busy road, a burial ground, or a hospital. A sea-view property or a property with a beautiful landscape view will add a lot of value to the property.
C. Noiseless Area: Who doesn’t want to show off their newly bought luxury apartment? Everybody wants the guests to observe, appreciate, and be entertained by their properties. This objective will not be achieved if the project is situated in a populated region, or near a highway or railway station.